Adding to my last post, which gave an example of the dangers that can be involved with social media platforms such as Instagram, I found another article having to do with an Instagram scam. More than 100,000 Instagram users fell for the scam that told them that if they inserted their username and password that they would get free followers and likes. This scam app called InstLike would start liking random photos and following random users after the Instagram user signed up. “We don’t steal your account,” the app developers promised in the login screen. However, InstLike did just that.
We would think that by asking for login information it would make most people hesitant to agree to the terms, but it did not. It even got past Apple and Google for months, as it was available in the App Store and Google Play. From all of the 100,000+ users that downloaded this app, they were able to harvest unimaginable amounts of data from the accounts. Not only did this app steal the users information, but it also convinced many of them to pay money for extra likes and followers. It is crazy to see the extremes that people will go to to get additional likes on their photos.
If you were one of the people that fell for this scam, it is suggested that you change your password immediately and delete the app from your phone.
One way that this could be detrimental to an organization is if scams like this were able to get access to their account and post things from that account. This could be bad for the image of the company dependent on the content of the posts. This could also give scammers access to private information that could be sensitive information.
Mashable also recently posted an article titled “Don’t Fall for These 9 Instagram Scams”. It would be a worthwhile read if you are currently using that platform. http://mashable.com/2013/11/06/instagram-scams/#_
Most people speak of the great things that social media is allowing us to do, but we often overlook all of the dangers of excess amounts of personal information being shared on social media. Many people are being bullied, harassed, or even stalked via social media.
In recent news, an anonymous Instagram account was created to expose and intimidate violent crimes witnesses. The goal of the account appeared to be to intimidate future witnesses from testifying in violent crime cases, or “expose rats” as the account’s creator put it. The Inquirer described the account-holder’s tactics as follows:
“In one post, the account-holder praises Kaboni Savage — the North Philadelphia drug kingpin sentenced to death in June for 12 murders, including a fireboming that killed four children and two women. The bombing was retaliation for a witness’ cooperation with the FBI.
In the same post, rats215 warns witnesses “we will get at you in time.”
A spokeswoman for the Philadelphia district attorney told the Inquirer that witness intimidation is a “very serious, ongoing problem” in the city. The police are currently investigating the account and trying to track down its owner.
We need to be very cautious of the information we put on social media and make sure that we make our information private. Instagram also has to be aware of these private accounts with the intention to bully or harass people and immediately take them down.
Twitter officially became a publicly traded company as of this morning. Shares started at $45.10 per share, about 73% more than the $26 IPO price. The demand for the Twitter shares is huge. Investors are asking for 30 times the number of shares that are currently being traded. The downside of demand is that Twitter may have left money on the table. Twitter could have priced its IPO higher or offered more shares to raise more money.
There was a new study done by information-service company Experian that claims that mothers with children that are under the age of five are more active on social media than the general public. These mothers are twice as likely to post comments on social networking sites than others.
Demographically, the mothers representing this group overwhelmingly fell into one particular age range. “Over half of moms with young kids from this study were between 25 to 34 years old; the [median] age is 32.5 years of age,” Suzanne Blackburn a spokesperson for Experian Marketing Services said.
Since these moms are so active on social media, it would be a good demographic to target for technology to make it easier for them to access their online sites, like tablets or smartphones. It would shows us that the best way to target these moms may be through social media deals or online coupons.
This is the link to the study: http://press.experian.com/United-States/Press-Release/moms-with-young-kids-are-two-times-more-likely-to-visit-and-participate.aspx
Blockbuster filed for bankruptcy in 2010 and brick and mortar stores are now a rare sight. Dish Network took over Blockbuster and it announced today that they will close the remaining 300 stores in the US within the next two months. They will now only be operating online.
We can clearly see that the world around us is moving more toward online distribution of entertainment. It is more convenient and easy for customers and most companies are recognizing that. If this type of consumer demand continues into the future, many companies should consider how to change their physical distribution model into an online, on-demand model.
During the group presentation in class about Instagram, and particularly the part about the brands with the most amount of followers, I began to wonder what brands dominate other social platforms. YouTube is becoming a great way for companies to showcase their products. Below is a list of the top 10 brands wit the most subscribers on YouTube.
The list is largely filled with brands that have a connection with extreme sports like Redbull and tech companies like Apple and GoPro. These brands are most likely successful on this platform because of the ability to showcase their product in a cool and engaging way. YouTube is not widely used across all types of brands but it could be worthwhile for companies to look into as a way to reach a new audience.
We all know those people that we follow on Twitter that use hashtags excessively. Can you think back to what the purpose of a hashtag was before we all became obsessed with social media? Here is a graphic I came across that reminds us of how the hashtag used to spend all of its time. Enjoy!