The Scarecrow

Chipotle is back with an animated video about the process of food production. The video has almost 7 million views since it was posted a month ago. What is most interesting to the creators of this video as well as Chipotle marketers is the dialogue that has taken place not only about the video, but about the intent as well. This really shows that marketing and advertising is no longer taking the traditional one to many form but now marketers put content out there and let the conversations roll.

Do you think that this is an effective marketing tactic used by Chipotle? How so?



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